{"id":79081,"date":"2024-04-26T15:24:10","date_gmt":"2024-04-26T13:24:10","guid":{"rendered":"https:\/\/ecobnb.it\/blog\/?page_id=79081"},"modified":"2024-05-21T17:16:38","modified_gmt":"2024-05-21T15:16:38","slug":"web-social-media-marketing-workshop-operatori-turistici-valli-di-lanzo","status":"publish","type":"page","link":"https:\/\/ecobnb.it\/blog\/eventi\/web-social-media-marketing-workshop-operatori-turistici-valli-di-lanzo\/","title":{"rendered":"Web e Social Media Marketing: Un Workshop in Valli di Lanzo"},"content":{"rendered":"\n<h2>Un workshop dedicato alle attivit\u00e0 turistiche delle Valli di Lanzo per approfondire in modo operativo il web e social media marketing.<\/h2>\n\n\n\n<p>Dopo gli incontri webinar dedicati al <a href=\"https:\/\/ecobnb.it\/blog\/eventi\/maketing-digitale-turismo-hotel\/\" target=\"_blank\" rel=\"noreferrer noopener\">web marketing per strutture ricettive<\/a>, il corso in presenza con le attivit\u00e0 del Consorzio Operatori Turistici Valli di Lanzo \u00e8 un&#8217;opportunit\u00e0 per approfondire in modo pi\u00f9 <strong>pratico<\/strong> e <strong>operativo<\/strong> i temi della gestione del proprio sito web e del social media marketing.<\/p>\n\n\n\n<p>Il workshop si svolger\u00e0 luned\u00ec<strong> 20 maggio <\/strong>dalle <strong>15.00 alle 20.00<\/strong> presso l\u2019<a href=\"https:\/\/www.google.it\/maps\/place\/Via+Monte+Angiolino,+6,+10074+Lanzo+Torinese+TO\/@45.2764565,7.4774503,17z\/data=!3m1!4b1!4m6!3m5!1s0x47885bfea43f2f71:0x476332b7b418ed83!8m2!3d45.2764528!4d7.4800252!16s%2Fg%2F11hy9tnlyz?entry=ttu\" target=\"_blank\" rel=\"noreferrer noopener\">unit\u00e0 operativa Graies Hub di <strong>Lanzo<\/strong> Sala Levanne &#8211; Via Monte Angiolino 6a<\/a>.<\/p>\n\n\n\n<h2>Programma del workshop<\/h2>\n\n\n\n<ul><li>15.00-17.30: Sito web, SEO e gestione clienti:<ul><li><strong>Sito web e strumenti SEO<\/strong>: i ferri del mestiere per conoscere lo stato di salute lato SEO del proprio sito web ed evitare brutte sorprese.<\/li><li><strong>Gestione clienti ed email marketing<\/strong>: come mantenere i contatti con gli ospiti tramite sistema di messaggistica newsletter e whatsapp business.<\/li><\/ul><\/li><li>17.30-20.00: Workshop sui social media<ul><li><strong>Social Media e Reputazione<\/strong>: quali canali presidiare costantemente e con quali tool. In che modo stimolare le opinioni positive e come limitare quelle negative. In che modo valorizzare la web reputation per incrementare le prenotazioni dirette.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2>Docenti<\/h2>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"1176\" height=\"923\" data-id=\"78676\"  src=\"https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/Screenshot-from-2024-03-27-09-15-23-e1711532446196.png\" alt=\"Simone Riccardi\" class=\"wp-image-78676\" srcset=\"https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/Screenshot-from-2024-03-27-09-15-23-e1711532446196.png 1176w, https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/Screenshot-from-2024-03-27-09-15-23-e1711532446196-536x421.png 536w, https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/Screenshot-from-2024-03-27-09-15-23-e1711532446196-768x603.png 768w, https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/Screenshot-from-2024-03-27-09-15-23-e1711532446196-344x270.png 344w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1092\" height=\"1092\" data-id=\"78668\"  src=\"https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/matteo-gioiosano.jpg\" alt=\"Matteo Gioiosano\" class=\"wp-image-78668\" srcset=\"https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/matteo-gioiosano.jpg 1092w, https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/matteo-gioiosano-536x536.jpg 536w, https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/matteo-gioiosano-768x768.jpg 768w, https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/03\/matteo-gioiosano-344x344.jpg 344w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul><li><strong>Simone Riccardi<\/strong>, fondatore di Ecobnb, la community del turismo sostenibile, esperto in nuove tecnologie e turismo.<\/li><li><strong>Matteo Gioiosano<\/strong>, collaboratore di Ella Studio, esperto in social media e comunicazione digitale.<\/li><\/ul>\n\n\n\n<h2>Materiali<\/h2>\n\n\n\n<p>Scarica le slides utilizzate a supporto del workshop:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/05\/Sito-web-slides.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">sito web<\/a><\/li><li><a href=\"https:\/\/ecobnb.it\/blog\/app\/uploads\/sites\/2\/2024\/05\/social-slides.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/li><\/ul>\n\n\n\n<h2>Iscrizione<\/h2>\n\n\n\n<p>L&#8217;incontro \u00e8 promosso dal Consorzio Operatori Turistici Valli di Lanzo, in collaborazione con la Regione Piemonte. <a href=\"https:\/\/forms.gle\/3qu164DXZv9UDrWt8\" target=\"_blank\" rel=\"noreferrer noopener\">Iscriviti gratuitamente al workshop<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un workshop dedicato alle attivit\u00e0 turistiche delle Valli di Lanzo per approfondire in modo operativo il web e social media marketing. Dopo gli incontri webinar dedicati al web marketing per strutture ricettive, il corso in presenza con le attivit\u00e0 del Consorzio Operatori Turistici Valli di Lanzo \u00e8 un&#8217;opportunit\u00e0 per approfondire in modo pi\u00f9 pratico e [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":79108,"parent":16232,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web e Social Media Marketing in Valli di Lanzo - Ecobnb<\/title>\n<meta name=\"description\" content=\"Un workshop su web e social media marketing dedicato alle attivit\u00e0 turistiche del Consorzio Valli di Lanzo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobnb.it\/blog\/eventi\/web-social-media-marketing-workshop-operatori-turistici-valli-di-lanzo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web e Social Media Marketing in Valli di Lanzo - 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